Wednesday, January 23, 2019

Building on the Body: Identity, Materials, Jewelry

Building on the Body: Identity, Materials, Jewelry for 108 Contemporary

WORD LISTS

Building:
architecture
tall
strong
steel
concrete
cement
construction
blueprint*
engineer
culture
history
crumble*
weave*
blocks*
skyscraper*
elevator
hard hat*
crane*
truck*
scaffolding*
roof*
gutter*
basement
floors
glass*
windows*
efficiency
layout
pipes*
beams*
wood*
stone*
metals*

Body:
form
shapes
movement
curves*
unique
flesh
tone
scarred
bones*
parts
limbs*
touch
warm
canvas*
soul
system
organs*
self healing
skin
muscle*
identity
intimate
complex
intuitive
strong
limber
flexible
precious
temple
wrinkled*
freckles*
colorful*
inked*

108 Contemporary Logo























































My 3 Lockups.








My Revised Mood Board below:























Tuesday, January 15, 2019

My Favorite Brand Identity

The first brand that came to my mind for this project was Valfré. They have a strong visual aesthetic and style that is rooted in the company owner's personal illustrations. She uses her original artwork to create one of kind, trendy clothing and accessories. Her products are colorful and usually feature her signature characters. She incorporates astrology, tarot, and feminism into her brand identity regularly. Below are some screenshots from her website. 



About Valfré from valfré.com
The Zodiac Collection from valfré.com

Valfré Blog from valfré.com
@valfre instagram page 

@valfre instagram feed via valfré.com




Bio Booklet